The Problem With Food Deserts
Food deserts and food insecurity are not new problems, and we are not implying that Kanbe’s is “be all, end all” solution. However, the food system clearly has some gaps. For the average citizen, the supermarket has done a wonderful job consolidating food into large central places so that they are generally more affordable. However, if you cannot get to one of those supermarkets, you are left food insecure, and your options disappear.
The USDA defines food insecurity as a lack of consistent access to enough food for an active, healthy life.
40 million Americans, including more than 12 million children, are reported as food insecure (2017).
For emergency situations, the food bank networks have done an incredible job making sure people have a place to turn. In many cases Feeding America and Harvesters, along with their soup kitchens and pantries are the only thing keeping this country from a crisis resembling third world hunger.
Food insecurity is defined as one of the conditions of the environment in which people are born, live, learn, work, play, worship, and age that affect a wide range of health and quality of life.
Solve food insecurity and many other problems begin to improve.
There are millions of hard working people that want to provide healthy meals for their family, but their only options are fast food restaurants or the local convenience store which currently is stocked with chips, soda, and candy bars.
Kanbe’s Markets fills the gaps in the deliverability of fresh, healthy food choices to the small businesses that can’t afford to provide these foods at scale, due to the investment risk of ordering fresh foods that deteriorate in just a few days.
